About Us

Everthine has imbued Pakistani luxury fashion with its fascinating intricate designs. Established in 2017 in Lahore, the fashion house has earned success because of its chic and modern silhouette infused with modern embellishments.

The brand aims to provide both couture and a luxury pret-o-porter line which is highly anticipated every reason for its signature fusion cuts with an amalgamation of exquisite traditional sub-continental handcraft. The brand within a short span of 2 years has gained fame not only in showbiz stars like Urwa Hocane, Hira Mani and Iqra Aziz but has a tremendous fan following internationally, which is a testament of its global acclaim.

The brand is led by our CEO, Samar Abid; she is a roll of honor with a master's in linguistics and a diploma of entrepreneurship in emerging economics from Harvard University. Her Debut collection of bridals at prestigious BCW (Bridal Couture Week) HUM TV, won the "Pantene Rising Star" award and she was awarded the "Strong is Beautiful" award by Pantene international for women empowerment. Ever since then, Everthine is ranked amongst top fashion houses in Pakistan with its originality, novelty, and ability to bring the best of eastern and western fashion together.